Using Design To Change Behavior

Professor Banny Banerjee is heading up a design project to change behavior. A simplified definition of design is a creative and critical thinking methodology used to solve complex problems. The key component of design is the colloborative effort of individuals with different worldviews using the methodology to solve the complex problem. In the case of Professor Banerjee, the "trans-discplinary" approach will be taken to change behavior. This technique has and is being used in other areas. Can individual behavior truly be changed because different people look at how to change their behavior? "YOUR THOUGHTS"